Focus and Investment strategy

Appo ventures focuses on solving the challenges of tomorrow through digital transformation and new technology.

We invest in technology companies with a clear proof-of-business and scale up potential, and through active ownership create and develop structure, growth and performance and thereby value

appo is a alternative investment company with a dedicated focus on active investment in technology companies.

• • We invest in scale-up technology companies with growth scenarior and scalable value creation and profitable business model.

  • We focus on internet, software, electronics and ICT infrastructure.

  • We conduct an active ownership where we are involved directly in strategic, tactical and operational prioritised issues based upon agreement with management.

  • We have a background as engineers with a long management and business experience from the technology sector. 

  • We have conducted more than 25 M&A transactions.

  • We work with relevant investors and other sources of financing to ensure co-investment and capital resourcer.

  • We create a unique opportunity for value creation and job generation among smaller technology companies.

Digital focus areas

Digital Transformation & New Technology companies

Create, Enable and Support digital transformation

The appo investment focus areas are the main 4 areas, which we believe will shape the future digital age.

We focus entirely on Internet based solutions, software companies, electronic & IoT manufacturers and ICT infrastructure companies.

Focus Company Maturity and Characteristics

The appo investment maturity strategy is defined as the phase after business case/initial start-up and before the mature growth/globalisation phase

appo has defined a set of common requirements for all active investments:

1) Business model must be profitable

• • Defined, managed & accepted business model, which in its design is profitable.
  • Operation might be running with a minor loss, but can be turned around in a foreseeable future
  • Business model must handle growth in customers, channels and partners

2) Value creatation must be scalable

• • Value creation must be able to handle and manage pain/gain and products/services.
  • Growth scenario must be with controllable marginal cost

3) Organisation must be competent with potential

• • There must be an existing organisation (management & key employees) than can ensure current business and be developed.
  • Clear picture of where appo can contribute
  • No “empty” companies only with products or concepts

4) All Investments based upon a common agreed growth plan

• • Growth plan containing short and long term objectives, strategic initiatives, investments, cash requirements
  • Sustainable, ethical and conscientious relevant investment