The appo method

The appo method has been developed over many years of leadership and management experience.

The 4 typical phases in an investment lifecycle from initial contact to final exit involves different stakeholders from founders, investors, entrepreneurs, co-investors to buyers, supported by advisors, bankers, auditors etc.

We believe in the human factor: people relates to people.

The scouting and qualification phase is all about matching the right opportunity with the right team.
We are always trying create optimal synergies from ideas, people & technology.

For appo all investments must contain a growth plan. We want a unified plan and commitment from co-owners and management in order to be clear on objectives and strategies.

Active ownership and active involvement is essential for appo from the initial approach, qualification and planning of in investment to the actual support to an operation of a company with an active investment from appo, and to the planning of an exit with all the activities in preparation and execution of an exit.

We believe in active ownership
•We involve ourselves directly in strategic, tactical and operational issues from the board of directors
•Involvement is prioritized, dynamic and in agreement with management
•We use our network actively, intelligent, locally, national and globally
•Professional active board involvement with a clear definition of roles releases management resources to focus 

In the planning and growth phase the overall first focus areas is to create the optimal balance between Leadership, Commercial and Product/Services.

This balance is set in order to make sure that the growth plan has an equilibrium and is not biased towards the commercial side and forgetting product development, and vice versa.
This is a typical challenge in many smaller technology companies when wanting to grow.

Growth Plan

• Sales & Marketing
  • Sales strategy & sales planning
  • Sales pitches, negotiations, exhibitions
  • CRM, Market development, internationalisation
  • Repetitive & Recurring sales focus
• Product Development
  • strategic product development & roadmap
  • Productification, PaaS, SaaS
  • Scalability of products & services
• Profitability & Performance
  • Objectives, goals, KPI reporting & follow-up
  • Synergies, business excellence, best practice
• Organisational development & -retention
  • structure, roles, responsibilities, culture
  • Quality & processes

The second focus area is the operational excellence and the execution og the growth plan.

The operational growth phase all the business excellence elements gathered from many years of leadership and management.